What is Evidence in Decision Intelligence?

Evidence is the relevant data and logic that allows a user to validate a recommendation delivered by a decision intelligence platform.  The evidence consists of insights that triggered the recommendation in the first place, as well as the supporting data used by the models and the DI platform.  Often the evidence is in context with critical metrics and KPIs and includes the predicted impact of the recommendation expressed in the same terms that the KPI is measured.  Evidence enables efficient and quick validation of the recommendation leading to rapid decision-making.