What is Contextual Intelligence?

Contextual Intelligence is a form of AI which leverages a business context graph to understand the business intent of analytics efforts. Contextual Intelligence applies the business metrics and business logic of a use case to uncover areas of improvement and propose specific actions, with a much higher degree of relevance and personalization to an end user.  It generates a recommendation to improve performance against a specific metric and identifies the impact of proposed actions on the metric in order to predict the butterfly effect associated with a potential action.