What is Big Data?

Big data is larger, more complex data sets, especially from new data sources. These data sets are so voluminous that traditional data processing software can’t manage them. Big data is characterized by unusually high data volumes, high data velocity (rate of change, collection and growth) and significant data variety (dimensionality and format).

Big data analytics enables businesses to draw meaningful conclusions from complex and varied data sources, which has been made possible by advances in parallel processing and cheap computational power.