Will Decision Intelligence eliminate the need for human decision-making?
No, decision intelligence will not eliminate the need for humans in the decision-making loop. Just because Diwo’s Decision Intelligence platform can collate data quicker than humans, analyze it more effectively and deliver actionable recommendations doesn’t mean that leaving everything up to machines is a smart business move.
Unlike some ML-driven analytic tools that are concerned with automating analysis entirely, Diwo is designed to keep a human in the loop. This approach is predicated on the belief that an organization’s analysts are best placed to interpret data and metrics – and it is Diwo’s role to make them faster and more efficient at doing so.
Today, companies are drowning in data. Traditional BI tools and spreadsheets just don’t cut it anymore - and there is more data available than is humanly possible to process. But data, when analyzed correctly, can give decision-makers deep, unparalleled insight into every part of a business. With the help of Decision Intelligence and AI, it’s possible to turn all that data into tangible outcomes, from sales and marketing through to demand planning and supply chains.
The reality is that humans are always going to be limited when it comes to making data-driven decisions. Harvard Business Review says this is because:
- Humans don’t leverage all the data: We struggle to collate every aspect of a dataset, like insights, relationships and patterns. Humans tend to manage large amounts of data by summarizing it, and we physically can’t process millions (or billions) of records. Our minds simply struggle to link the relationships between data elements, which is key to good decision making
- Humans let our biases take over: We tend to prioritize data that we think is important, not what the data actually says. This is because humans tend to think of data as linear, and our brains can’t process aggregates like AI can. When a decision requires knowing the cities, ZIP codes and addresses of a thousand customers, humans may only be able to make a decision based on a regional level (e.g Northside of the city), whereas AI can easily aggregate the data needed and cut through the noise that may otherwise cloud a human’s judgment.
- AI doesn’t have feelings: it can make recommendations and analyze data without letting emotion, bias or human error get in the way.
In reality, successful companies will always need that human touch. There are thousands of ways people can influence decision-making for the better, whether it’s with killer marketing copy, a bold and adventurous advertising strategy or by making compassionate customer service decisions.