Targeted Campaign Optimization
Business Problem:
For a financial institution, marketing teams need to identify the right campaigns for each cardholder to increase spend and customer engagement. Understanding the impact of significant events on customer behavior is crucial. Favorable outcomes can be extrapolated to a larger target audience, driving revenue growth and increasing customer lifetime value. This use case involves providing over a thousand card issuers with insights into the impact of critical life events on customers' journeys, enhancing engagement and revenue potential.
Business Solution:
Diwo Catalyst provides specialized offers based on customer preferences and transactional analysis across industries and merchants. Using its ‘Recommendation First System”, the platform designs offers at the customer segment level based on the highest expected lift. It ingests and analyzes structured and unstructured data to deduce the behavior of target customers post-event compared to control groups, assessing event effectiveness. The AI Enterprise Ready platform ensures secure, scalable operations with seamless integration. The Semantic Knowledge Graph captures contextual nuances, delivering accurate and relevant insights, while the system continuously learns to provide actionable recommendations and improve campaign outcomes.
