Diwo
DecideRetailCPG

Customer Engagement

Thursday afternoon.

Book a working demoHow Diwo solves it
Ranked in dollars
·
What-if validation
·
Push to ops
01The Problem

Today’s workflow is the bottleneck.

Thursday afternoon. An engagement manager is staring at a BI dashboard that shows last month's segment behavior and a calendar that committed this quarter's campaigns weeks ago. The segment that mattered in the plan has already drifted — response rates are softening, channel mix is shifting, and the transaction data says tomorrow's customer doesn't look like yesterday's. The team has every SKU, every customer, every channel in the warehouse, and still optimizes for a snapshot that's gone stale before the campaign ships.
The status quo· typical decision cycle
signal decays
  1. Signal captured
    Models score. Data is fresh.
    Day 1
  2. Dashboard built
    Analyst pulls CSVs, joins sources
    Day 2–3
  3. Review meeting
    Stakeholders ask for context, re-pull
    Day 4
  4. Window has closed
    Signal stale, action wasted
    Day 5+
By the time the action is ready, the window has closed.
5 days between signal and action. The data science team did their job. The operator is still waiting.
02The Approach

How Decide handles it.

Decide doesn't hand your managers another engagement dashboard. It connects analytical and machine-learning outputs with user context to deliver interactive, quantified recommendations at the moment of the engagement decision — which segments to engage, through which channel, with which message, and what the projected return will be. Managers adjust constraints (audience size, budget, channel availability) in the panel and watch projected impact update in real time. Models already in production become inputs to prescriptive decisions rather than standalone dashboards, and campaigns ship against current market reality instead of last quarter's snapshot.
live · decide.diwo.ai
Opportunity· Opp #1142
Which customers and segments to prioritize
Ranked by dollar impact
$340K
+17.2% lift
Ranked · quantified · approved
Logged to audit
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03Decide

Decisions you can make.

Every case ships with a set of high-leverage prompts — the shortlist operators reach for every week. Here are the ones we see working for customer engagement.
Anchor decision
01 · start here
Which customers and segments to prioritize for the next engagement cycle
02
Which channel — email, push, in-store, digital — fits each segment's predicted response
03
Which message or offer to serve given modeled take-rate
04
How to allocate engagement budget across segments for maximum projected return
05
When to re-segment as market conditions shift mid-cycle
06
What lift a proposed campaign is expected to deliver before any budget is committed
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See it on your data

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