Diwo
DecideRetailCPG

Customer Acquisition

Monday morning.

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Ranked in dollars
·
What-if validation
·
Push to ops
01The Problem

Today’s workflow is the bottleneck.

Monday morning. A growth marketer opens last quarter's segmentation deck and this week's sell-through report side by side, and they already disagree. Audiences have fragmented across another round of channels, consumer behavior has drifted, and the research cycle that feeds the acquisition plan is still two weeks behind the market. By the time the next campaign is ready to ship, the emerging segment it was built for has either been won by a competitor or moved on.
The status quo· typical decision cycle
signal decays
  1. Signal captured
    Models score. Data is fresh.
    Day 1
  2. Dashboard built
    Analyst pulls CSVs, joins sources
    Day 2–3
  3. Review meeting
    Stakeholders ask for context, re-pull
    Day 4
  4. Window has closed
    Signal stale, action wasted
    Day 5+
By the time the action is ready, the window has closed.
5 days between signal and action. The data science team did their job. The operator is still waiting.
02The Approach

How Decide handles it.

Decide doesn't hand your marketers another segmentation report. It continuously integrates analytical insights and AI/ML outputs to recognize sell-through patterns as they form, then surfaces quantified recommendations for which offer, channel, and segment to pursue next. Planners run what-if evaluations on proposed offerings against modeled future demand — adjusting price, channel mix, and target cohort — and see projected acquisition impact update interactively. Acquisition planning stops being a retrospective research exercise and becomes a forward-looking decision the marketer makes in the moment, ahead of the market instead of behind it.
live · decide.diwo.ai
Opportunity· Opp #3430
Which emerging consumer segments to pursue
Ranked by dollar impact
$2.1M
+28.6% lift
Ranked · quantified · approved
Logged to audit
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03Decide

Decisions you can make.

Every case ships with a set of high-leverage prompts — the shortlist operators reach for every week. Here are the ones we see working for customer acquisition.
Anchor decision
01 · start here
Which emerging consumer segments to pursue as they surface in sell-through data
02
Which product or bundle best matches predicted demand for a target cohort
03
Which channel mix will most efficiently reach the segment you're trying to acquire
04
How to price and position a new offering before competitors claim the window
05
Whether to shift acquisition spend between segments as demand signals evolve
06
When to launch relative to the predicted demand inflection
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