What is Self-service BI?

Self-service BI allows is an approach to data analytics that enables business users to access and explore data sets even if they don’t have a background in BI or related functions like data mining and statistical analysis. Self-service BI tools enable business analysts, executives and others to run queries themselves and create their own dashboard, reports and data visualizations. Because some of those users may not be tech-savvy, it’s important that the UI in self-service analytics be intuitive and easy to use.

The self-service approach doesn’t require actual technical staff to operate in the system all the time. Users that are not tech-savvy will be able to serve a report for themselves. The primary goal is to drive more informed decision-making that results in positive business outcomes, such as increased efficiency, better customer satisfaction and higher revenue and profits.