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Glossary · Analytics

What is Diagnostic Analytics?

Diagnostic analytics is a form of advanced analytics that examines data or content to answer the question, "Why did it happen?" By using diagnostic analytics, companies can gain insights into the causes of patterns they've observed in their data. It can involve a variety of techniques, including drill-down, data discovery, data mining, and correlations.

Why it matters

Diagnostic analytics enables companies to make more-informed decisions about how to remediate problems and drive continued success. A drawback is that it focuses on historical data — it can only help businesses understand why events happened in the past, and further investigation may be needed to determine whether the correlations it surfaces truly show cause and effect. To look into the future, businesses complement diagnostic analytics with predictive and prescriptive analytics.

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See how Diwo operationalizes Diagnostic Analytics.

Read the decision-intelligence playbooks that put this concept to work at Fortune 50 scale.

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