What is Augmented Data Analytics?
Augmented Analytics is an approach of data analytics that employs the use of machine learning and natural language processing to automate analysis processes normally done by a specialist or data scientist. The methodology provides tools and software that democratize analytical capabilities — including recommendations, insights, and query guidance — across organizations.
Why it matters
Augmented data analytics enhances human interaction with data at contextual levels, helping users identify relevant datasets, formulate better questions, and rapidly discover actionable business insights. By automating traditionally specialist-driven analytical work, it collapses the time between question and answer — a prerequisite for enterprise-wide data literacy and decision intelligence.
See how Diwo operationalizes Augmented Data Analytics.
Read the decision-intelligence playbooks that put this concept to work at Fortune 50 scale.
Related concepts
Augmented Analytics, also referred to as Augmented Intelligence, uses AI to surface insights automatically instead of requiring a human to manually discover insights from traditional BI reports and dashboards.
Diwo's AI-driven Insight Engine framework delivers contextually relevant views into organizational data and business operations. The framework integrates with Diwo's Business Context graph to capture relationships between entities and their impact on decision-making. The engine analyzes trends and time-varying data changes, automatically surfacing and correlating actionable insights.
Data-driven decision-making (DDDM) involves leveraging facts, metrics, and data to direct strategic business choices that support organizational goals, objectives, and initiatives. When companies fully harness their data's potential, all personnel — from business analysts to sales managers to frontline staff — gain the ability to make improved decisions grounded in data on a regular basis.
Actionable metrics are data that helps you make decisions and helps your business reach its goals or grow. They are related to something you can control or repeat meaningfully.